Tora Brand Identity
The visual identity of the Tora brand. The logo and branding and story behind the design.
Kirk & Holm: Tora
Tora is a company within the metal industry working with all sorts of big and small projects concerning metal. They have a wide range of clients reaching from green energy to retail and department stores. Therefore, the logo needed to represent the competencies, the flexibility and the forward-thinking character of the company. The logo is built out of technical sans serif custom made letters. The shape of the letter T is inspired by the roots of the metal industry and is taken from an anvil. The “O” however, is a perfect circle as a profile of metal pipe. The “R” is stretched what makes a reference to flexibility and the “A” has a solid, technical and masculine form in order to communicate stability. The fire orange – a colour of a liquid form of steel – is balanced with corporate green.
