Black Seed Bagels Brand Identity
The visual identity of the Black Seed bagels brand. The logo and branding and story behind the design.
Saint Urbain: Black Seed Bagels
Black Seed Bagels is NYC’s premiere artisan bagel shop known for their hybrid use of Montreal and New York techniques and critical accolades. The goal was to give Black Seed a new visual identity that is connected to the company’s core values and to its vision of the future of the brand, as it expands from simply bagels to all sorts of products. During the interview process, Saint Urbain helped the owners identify their core brand positioning of being a “black seed in a sea of sesame”and in the brand exploration sought to demonstrate three levels of uniqueness of varying degrees, with the owners eventually choosing the most modern and adventurous.
