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Pixla Design

A visual identity by Pixla Design for Prazirna Drahonice. The logo and branding and story behind the design.

Pixla Design: Pražírna Drahonice

Pražírna Drahonice is a coffee-roasting plant that approached Pixla to design a new visual identity for them. This included creating not only a new visual identity and logo but also designing a suite of packaging items, covering everything from coffee to ambient and chocolate SKUs.

As the brand is based in the South Bohemian part of the Czech Republic, Pixla drew inspiration from the region’s traditional folkore motives and combined these with illustrations that were relevant for each individual product.